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Privacy Policy

Last updated: May 6, 2026

Alpha Development Group ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a contact form, or interact with us via phone, email, or text message.

1. Information We Collect

Information You Provide

When you fill out a form on our website, submit information through a Facebook or Instagram lead form, respond to an advertising campaign on Meta, Google, or other platforms, request a consultation, or contact us, we may collect:

• Full name
• Phone number
• Email address
• Mailing address or zip code
• Project details and description

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Pages visited and time spent
• Referring URL and search terms
• Device type and operating system
• Advertising campaign data (UTM parameters)
• Cookies, web beacons, and tracking pixels (including the Meta Pixel, Google Analytics, Google Ads conversion tracking, and similar technologies) used for analytics, advertising performance measurement, conversion tracking, and audience building for remarketing
• Interactions with our advertisements on third-party platforms

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and schedule a consultation or estimate
• Contact you by phone, email, or text message regarding your project
• Send appointment reminders, project updates, and follow-up communications
• Request feedback and Google reviews after project completion
• Improve our website, advertising, and customer experience
• Track the performance of our advertising campaigns
• Comply with legal obligations

3. SMS / Text Messaging

Alpha Development Group offers SMS / text message communications to customers and prospective customers who voluntarily provide their mobile phone number and expressly consent to receive text messages. We collect mobile phone numbers in two ways: (1) when a visitor submits our online contact form and selects "Text" as their preferred contact method, or (2) when a customer or prospect provides verbal consent during a phone call, referral, or in-person interaction and replies YES to a double opt-in confirmation text.

Mobile phone numbers and SMS opt-in information are used solely for project-related communications including: contact form receipt acknowledgments, estimate appointment scheduling and reminders, in-home estimate appointment confirmations, and post-project review requests. We do not share, sell, rent, or otherwise disclose mobile phone numbers or SMS opt-in data to any third party, affiliate, or partner for marketing or promotional purposes. Mobile information is not shared with third parties for marketing purposes under any circumstance.

To opt out of SMS communications at any time, reply STOP to any text message from Alpha Development Group. Opt-out is immediate. For help, reply HELP or contact us at (708) 981-6611 or info@alphadevg.com. Message and data rates may apply per your mobile carrier plan. Message frequency varies based on your project stage.

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service providers: Companies that help us operate our business (e.g., CRM systems, text messaging platforms, email services, analytics tools). These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• Advertising platforms: We use Meta (Facebook and Instagram), Google (including Google Ads, Google Analytics, and the Google Display Network), and other advertising platforms to deliver, optimize, and measure the effectiveness of our marketing campaigns. These platforms may receive data about your interactions with our ads, including form submissions, website visits, conversions, and engagement metrics. We may also upload hashed customer contact information (such as email addresses) to these platforms for the purpose of audience matching and remarketing through programs such as Google Customer Match and Meta Custom Audiences. Data shared with these platforms is governed by each platform's own privacy policy.
• Legal requirements: If required by law, regulation, legal process, or government request.
• Business transfers: In connection with a merger, acquisition, or sale of assets.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies, Tracking, and Advertising Choices

We and our advertising partners use cookies and similar tracking technologies to deliver relevant advertising and measure campaign performance. You can control or opt out of personalized advertising through the following resources:

• Google Ads Settings: Visit adssettings.google.com to manage your Google ad personalization preferences
• Meta Ad Preferences: Visit your Facebook or Instagram account settings → Ad Preferences to control how Meta uses your data for advertising
• Network Advertising Initiative (NAI): Visit optout.networkadvertising.org to opt out of multiple advertising networks at once
• Digital Advertising Alliance (DAA): Visit optout.aboutads.info for additional opt-out options
• Browser settings: Most browsers allow you to block or delete cookies through their settings menu

Disabling cookies may affect the functionality of certain features on our website. Opting out of personalized advertising does not stop you from seeing ads, it only changes how those ads are personalized to you.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. If you request deletion of your data, we will do so within 30 days, subject to legal obligations.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of text messages by replying STOP
• Opt out of marketing emails by clicking "unsubscribe"
• Opt out of personalized advertising through Google, Meta, and other advertising networks (see Section 5)

To exercise any of these rights, contact us at tfisher@alphadevg.com or (708) 981-6611.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, contact us:

• Alpha Development Group
• Phone: (708) 981-6611
• Email: tfisher@alphadevg.com
• Serving Orland Park, IL and the surrounding Chicagoland suburbs